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Data Digest: Big Data and Buses, Text Analytics and Reputation Risk, Plus Hesitancy to Adopt Big Data

Getting people around London is enhanced thanks to big data, protecting your business reputation with text analytics and big data, plus security concerns (not incompetence) discourages big data projects.

More Efficiently Transporting 8.6 Million People with Big Data
(Source: Forbes)

The bustling metropolis of London is far too large and crowded for most Londoners to use personal transport, which means a large reliance on public transport. Thanks to the electronic Oyster card system, Transport for London can track where riders get on and off the underground or on the bus and use the data generated to better improve their system.

Protect Your Reputation with Risk Sensing
(Source: Deloitte Insights/Wall Street Journal)

The 2014 Reputation@Risk survey, which polled over 300 executives, revealed most enterprises are investing in protecting their business from reputation risk. The best way to do that involves implementing real-time text analytics and big data capability so your enterprise can discover what’s going wrong before you lose your reputation.

Hesitancy, Not Incompetency, Roadblock to Big Data Implementation
(Source: ADT Magazine)

Hadoop has recently been in the news for its less-than-expected number of adopters.  Now a new survey reports that more than half of respondents say they have no immediate plans to invest in big data.  The AG Software survey polled big companies about Hadoop adoption;  keeping data secure was the biggest fear when it came to big data, not that enterprises were too incompetent to implement big data, as some believe.

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Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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