The Composable Customer Data Platform: How It Supports Next-Gen Customer Experiences
March 20, 2023
Discover how to supercharge your marketing efforts and create next-generation customer experiences using a Composable Customer Data Platform (CDP) and next best action (NBA) insights.
In this joint white paper with Databricks, Snowplow explores the critical concept of NBA, which uses first-party data and analytics to personalize customer interactions in real time. By integrating Snowplow's granular first-party behavioral data collection platform with Databricks' lakehouse analytics, organizations can predict customers' next best actions and deliver personalized recommendations in real time. The result is a first-party, data-driven NBA strategy that drives customer retention, conversion, and satisfaction—and improves business results.