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RESEARCH & RESOURCES

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How to Analyze and Maximize Customer Retention

May 10, 2022

Customer Experience (CX) initiatives aim to maximize the value and positive experiences customers have with your product and services in order to reduce churn and increase retention. However, understanding all the factors that impact customer health—and therefore retention—requires a comprehensive view of complex data.

Read more to learn:

  • Key customer retention metrics and relevant subfactors to track
  • How to benefit from the power of AI/ML to understand and optimize customer retention
  • Real-world examples of organizations leveraging decision intelligence to boost retention


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