Smarter Marketing in Retail: How AI and Modern Data Foundation Drive Growth
Webinar Speaker: Deanne Larson, Research Fellow
Date: Thursday, July 17, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Retail success in the digital age depends on delivering personalized, predictive experiences. Making that a reality requires more than AI models; it requires a high-quality data foundation Yet many organizations struggle to break down data silos and unify disparate data sources. That requires modernization which often starts with a centralized data infrastructure.
Join TDWI research fellow and thought-leader Deanne Larson, Ph.D., along with experts from Fivetran and Databricks as they explore how the combination of Fivetran and Databricks enables organizations to accelerate AI-driven outcomes. Learn how companies like Condé Nast are leveraging this modern data stack to build a single source of truth, power real-time analytics, and deliver personalized customer engagement at scale.
You’ll discover how to:
- Create a unified customer view using Databricks together with Fivetran
- Build and deploy predictive models for churn, lifetime value (LTV), and product recommendations
- Translate insights into hyper-personalized marketing campaigns across digital channels
- Increase time-to-value by enabling agile experimentation and faster go-to-market strategies
Date: July 17, 2025
Time: 9:00 am PT
Deanne Larson, Ph.D., DM, CBIP