Smarter Marketing in Retail: How AI and Modern Data Foundation Drive Growth
Webinar Speaker: Deanne Larson, Research Fellow
Date: Thursday, July 31, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Retail success in the digital age depends on delivering personalized, predictive experiences. Making that a reality requires more than AI models; it requires a high-quality data foundation Yet many organizations struggle to break down data silos and unify disparate data sources. That requires modernization which often starts with a centralized data infrastructure.
Join TDWI research fellow and thought-leader Deanne Larson, Ph.D., along with experts from Fivetran and Databricks as they explore how the combination of Fivetran and Databricks enables organizations to accelerate AI-driven outcomes. Learn how companies like Condé Nast are leveraging this modern data stack to build a single source of truth, power real-time analytics, and deliver personalized customer engagement at scale.
You’ll discover how to:
- Create a unified customer view using Databricks together with Fivetran
- Build and deploy predictive models for churn, lifetime value (LTV), and product recommendations
- Translate insights into hyper-personalized marketing campaigns across digital channels
- Increase time-to-value by enabling agile experimentation and faster go-to-market strategies
Guest Speakers
Shannon Barrow
Field Engineering - Retail North America
Databricks
Shannon Barrow has spent the last 6 years at Databricks helping enterprise customers modernize their analytics platforms to maximize value from their data and drive down the total cost of ownership. Specializing in performance for data engineering and SQL consumption, he is a leading SME in benchmarking and POC efforts across Enterprise North America. Before joining Databricks in 2019, he was a Principal in Accenture's Innovation and Thought Leadership team. Shannon has a Masters in Computer Science from Georgia Tech and 2 Bachelor Degrees from Florida State University.
Niraj Vora
Principal Sales Engineer, Enterprise
Fivetran
Niraj Vora is a principal sales engineer with over 25 years of experience in the data management/data movement space. He currently works at Fivetran, where he specializes in data replication. His career highlights include helping Fortune 100 customers with data replication and data centralization challenges. He is passionate about helping customers solve data movement and centralization challenges and strives to power real-time analytics, database replication, AI workflows, and cloud migrations for thousands of customers worldwide.
Deanne Larson, Ph.D., DM, CBIP