The term “Big Data” doesn’t seem quite big enough to properly describe the vast overabundance of data available to organizations today. As the volume and variety of big data sources continue to grow, the level of trust in that data remains troublingly low. Business leaders have repeatedly expressed little confidence in the reliability of the data they use to run their business.
The very purpose of the data lake is to enable new levels of business insight and clarity. No one sets out to create a data swamp that provides nothing but confusion and distrust. Read on and discover how a strong focus on data quality spanning the people, processes, and technology of your organization will help ensure trust and quality in your analytics that drive business decisions.
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