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RESEARCH & RESOURCES

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The Marketing Analytics Evolution

June 7, 2019

With new marketing channels and technologies popping up every day, marketers must adapt and evolve their analytics strategies, skills, and solutions to survive. As big data becomes increasingly critical for informed decision-making, marketers and their organizations will find themselves along a spectrum of analytical maturity.

According to the 2017 CMO survey, spending on marketing analytics is forecasted to increase by 376% in the next three years. So whether your organization is currently spanning the maturity scale of crawling, walking or running, it’s important to know where your marketing organization’s analytics are today in order to progress tomorrow—and thrive in the coming years.

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