By using website you agree to our use of cookies as described in our cookie policy. Learn More


Tableau whitepaper cover image

Marketing Accountability: A CEO Blueprint

January 1, 2019

Research found a universal consensus that the lack of common standards and practices for measuring how marketing investments contribute to enterprise value limits the ability of business leaders to make the critical strategic trade off, reallocation and risk investment decisions required to remain competitive in a dynamic and rapidly changing marketplace.

Your e-mail address is used to communicate with you about your registration, related products and services, and offers from select vendors. Refer to our Privacy Policy for additional information.

TDWI Membership

Get immediate access to training discounts, video library, research, and more.

Find the right level of Membership for you.