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RESEARCH & RESOURCES

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Define Analytics: The Changing Role Of BI’s Favorite Catch-All Term

June 7, 2019

Twenty years ago, we relied on highly trained technical specialists to make sense of database modeling, which left analytics to large enterprises with time on their hands—and even then, insights were outdated the minute they were printed on paper. But today, businesses of all sizes can connect to and analyze data (even big data) to educate each other and drive better business decisions.

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