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RESEARCH & RESOURCES

IBM white paper

Optimize Customer Experience Metrics with 12 AI-Enabled Use Cases

January 1, 2019

The use of artificial intelligence (AI) has advanced to a point where disruptive technologies can help transform the customer experience by enabling organizations to target and personalize their offers, and differentiate themselves against the competition. Injecting AI into your business processes can transform customer experience (CX) by helping you predict customer behaviors with richer context and deeper insight.

Research from Forrester shows 12 AI-enabled use cases to help you prioritize CX investments for increased business impact.

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