Everyone in the world of data knows the signs. The amount and variety of data makes the concept of one-stop data warehouses obsolete, even as many companies still struggle to build their first data warehouse. Business users, adapted to user-friendly consumer technologies, demand the ability to work directly with their data. Technologies exist that allow interactivity and manipulation of data in ways that were unimaginable just years ago.
Self-service analytics can yield huge business and employee dividends while protecting data assets and providing the “best” source of truth out to the enterprise. New approaches demand a new methodology.
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