Data has always been at the heart of the modern enterprise. For decades, though, most IT efforts have focused on data created by enterprise applications to support internal reporting and analysis.
Today, it’s clear that focusing on internal data for business insight has become dangerously inadequate.
Only modern data sharing can unlock an entire new world of economic potential. Nearly any company could easily create new business opportunities from external data assets. Empowered, these companies could address new markets, offer new and enhanced products and services, and drive new revenue and business efficiencies never before possible. They could achieve all this just by leveraging external data stores and tapping the existing economic power of data inside their organizations in new ways.
Sponsored by Snowflake
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