Customer surveys are an invaluable business tool for gauging customer sentiment and behavior. However, surveys by themselves are not enough to influence company performance. Using predictive analytics to analyze and act on survey data helps businesses design and execute activities that ultimately maximize performance results.
When used appropriately, customer surveys can help companies more effectively identify new markets with the most potential for success, create a data-driven pricing strategy, and gauge customer satisfaction. As this white paper shows, companies using predictive analytics to process survey data achieve far superior results across several key performance indicators, compared to those without this technology.
Sponsored by IBM
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