RESEARCH & RESOURCES

Cloudera WP Magnify Success Story

Helping the Fortune 100 Access a 360-Degree Customer View Through a Self-Serve Data Hub

January 1, 2017

Magnify Analytic Solutions uses technology-driven data analysis to offer its clients a range of informed business services. By deploying Cloudera Impala and allowing for self-service data discovery, Magnify can offer its clients a Web-based solution through which they interact directly with Hadoop. Where they used to distribute Microsoft Excel reports to customers every one or two days, dealers can now search on their own by customer, sales deal, or even service type. Impala is used to query millions of rows to identify specific records that match the dealers’ criteria.

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