Data has become so important that an increasing number of companies have added chief data officers (CDOs) to their executive teams specifically to oversee data and analytics programs. Among other things, the CDO is charged with successfully promoting the use of data to create a data-driven culture in which information becomes an integral part of day-to-day operations. This white paper highlights four key ways a CDO can demonstrate value to company leaders, as well as prove to stakeholders across the organization that data is an asset worthy of time and money investments.
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