RESEARCH & RESOURCES

IBM WP Thumbnail Ovum Case Study

Ovum Enterprise Case Study: Understanding Customer Viewership and Behavior Across Platforms

October 24, 2016

The media and entertainment industry has been impacted significantly by changes in consumer behavior, arguably more than any other industry. The business problem, simply put, is to understand the profile of the target media customer, what he/she would like to consume, where, and how—and to optimize the potential for providers to make money in the process.

RSG Media, a provider of software targeted at media companies, has taken to the cloud to tackle this challenge. The vendor relies on cloud-based data warehousing and integrated analytics to blend together all of its customer/market data and understand the true intent of the customer in a holistic fashion. RSG Media's example will resonate across industries with CIOs and business executives who are trying to answer the ever-persistent question, "How do I understand my prospects and customers better so that I can engage them?"  

Download this white paper to learn how RSG Media achieved a complete view of the customer with a scalable cloud database and analytics.

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