RESEARCH & RESOURCES

Mastering MDM: Lessons from B2B Leaders in Managing Data

October 13, 2016

As the volume of data coming into organizations continues to grow, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master data management (MDM) aims to accomplish this goal. Ensuring that your company employs a fruitful MDM program, however, means having the right level of executive sponsorship, organizational alignment, resources, process, and expertise to see the initiative through.

Download this white paper for the results of a survey conducted by Dun & Bradstreet to understand how companies are implementing and influencing MDM strategies. The survey intends to understand the key players involved in these initiatives and how companies structure, manage, and master their data to ensure they are successful.

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