RESEARCH & RESOURCES

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Analyze JSON Data for 360-Degree Customer Insights

October 17, 2016

Today’s Internet of Things (IoT), Web, and mobile applications can collect more data about customers than ever before. This mass of information presents an opportunity for you to study your users, their needs, and their habits with a level of granularity previously considered impossible.

However, the sheer volume, velocity, and variety of this data make it inherently difficult to analyze. How can semistructured NoSQL data forms, such as Java Script Object Notation (JSON) documents from Web and mobile apps, be efficiently and safely stored—let alone generate meaningful insights that will boost your business?

Fortunately, the recent explosion of composable cloud services offers some compelling ways to resolve the NoSQL analytics challenge. Download this white paper to learn how IBM Cloudant and IBM dashDB—a fully managed JSON document store and a cloud data warehouse service, repectively—enable semistructured data to be efficiently incorporated into business processes and quickly converted into actionable insights.

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