Why Firms Struggle to Analyze More Data
January 1, 2018
Today, data is the lifeblood of every enterprise. In order to succeed in this customer-centric era, data insights must inform every function of the business, including customer experience, operations, marketing, sales, service, and finance.
Today’s organizations have tens, if not hundreds, of applications generating data ripe for analysis, but many struggle with integrating and gaining insight into these constantly growing stores of data. Most firms are unaware of software that graphically analyzes data usage, data warehouse usage, and data warehouse performance and that has the potential to help manage, rebalance, and optimize their environment.
In 2015, Attunity commissioned Forrester Consulting to survey 50 executives involved with data analytics, data management, business intelligence, or data warehousing to examine the challenges they face today. This white paper describes how organizations that understand how data is used can prioritize their analytics efforts to find the most valuable and actionable insights on a regular basis.