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RESEARCH & RESOURCES

Embedding Business Analytics to Improve Your Application's Value Proposition

January 1, 2016

Interest in transforming data from business applications into actionable information has created a resounding explosion in offerings for business analytics. The amount of data generated and captured across multiple sources can be overwhelming. New analytical capabilities capitalize on your big data as well as data stemming from a wide array of applications, including sales, inventory, marketing, loyalty, Web, finance, mobile, sensors, and other systems. Incorporating market-leading analytics into your application helps you improve your value proposition and drive new revenue while letting your development staff focus on your core functionality.

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