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Terabytes and petabytes of data pour into the organization from operational and transactional systems, from scanning and facilities management systems, from inbound and outbound
customer contact points, from social/mobile media and the web. The hopeful vision is to be able to harvest and harness every byte of relevant data and use it to make supremely informed
decisions. By applying analytics to the seemingly unlimited flow of available data, organizations can understand and address complex business issues in ways never before imagined – basing decisions on data-driven insight rather than intuition.
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