RESEARCH & RESOURCES

Maximize the Value of Your Video and Image Content with Metadata-Driven Apps

Webinar Speaker: Donald Farmer, Research Fellow

Date: Thursday, May 15, 2025

Time: 9:00 a.m. PT / 12:00 p.m. ET

Organizations with extensive libraries of video, audio, and image content face increasing pressure to extract more value from their media assets. Whether it's enhancing customer experiences, optimizing ad personalization, or developing innovative services, leveraging artificial intelligence (AI) through metadata is key to unlocking these opportunities. However, creating and managing high-quality metadata at scale poses significant challenges.

In this insightful TDWI webinar, industry experts from Coactive AI and Databricks will explore how organizations can leverage advanced metadata management to transform their media assets into strategic business drivers. You'll learn how metadata-driven applications enhance content discovery, improve brand trust and safety, and enable precise ad targeting. Key topics include:

  • The primary challenges organizations encounter when unlocking the value of media content
  • How robust metadata significantly enhances the value and usability of video, audio, and image assets
  • Real-world use cases: ad personalization, content discovery, compliance, and more
  • Best practices for building intelligent apps based on a unified content layer
  • Why relying solely on foundational AI models is insufficient

Date: May 15, 2025

Time: 9:00 am PT

Donald Farmer


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