Maximize the Value of Your Video and Image Content with Metadata-Driven Apps
Webinar Speaker: Donald Farmer, Research Fellow
Date: Thursday, May 15, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Organizations with extensive libraries of video, audio, and image content face increasing pressure to extract more value from their media assets. Whether it's enhancing customer experiences, optimizing ad personalization, or developing innovative services, leveraging artificial intelligence (AI) through metadata is key to unlocking these opportunities. However, creating and managing high-quality metadata at scale poses significant challenges.
In this insightful TDWI webinar, industry experts from Coactive AI and Databricks will explore how organizations can leverage advanced metadata management to transform their media assets into strategic business drivers. You'll learn how metadata-driven applications enhance content discovery, improve brand trust and safety, and enable precise ad targeting. Key topics include:
- The primary challenges organizations encounter when unlocking the value of media content
- How robust metadata significantly enhances the value and usability of video, audio, and image assets
- Real-world use cases: ad personalization, content discovery, compliance, and more
- Best practices for building intelligent apps based on a unified content layer
- Why relying solely on foundational AI models is insufficient
Guest Speakers
Will Gaviria Rojas
Cofounder, and Field CTO
Coactive AI
Will Gaviria Rojas is the co-founder of Coactive AI. A former Data Scientist at eBay, Will has also previously held various roles as a visiting researcher. His academic work spans from IoT electronics to design and performance benchmarking of deep learning in neuromorphic systems. Will holds a PhD in Materials Science from Northwestern University and a BS from MIT.
Noah Levine
Global Head, Media & Entertainment GTM
Databricks
Noah Levine serves as the Global Head of Media & Entertainment GTM at Databricks since April 2024. Prior roles include Vice President of Data Strategy & Advanced Advertising at Warner Bros. Discovery, where leadership focused on cross-platform data-driven strategies for growth, and Chief Revenue Officer at 605, emphasizing strategy and product development in advanced TV measurement. At Fox Networks Group, Noah held the position of Senior Vice President, Advertising Data & Technology Solutions, leading audience-based selling initiatives. Previous experience at Adobe involved product management and client services for advertising technology, while earlier roles at Google included managing key account relationships and ad serving business interactions. Noah co-founded Top Dog Solutions, and educational credentials include a Bachelor of Science in Computer Science from Northwestern University.
Date: May 15, 2025
Time: 9:00 am PT
Donald Farmer