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RESEARCH & RESOURCES

Leveraging Analytics, AI, and Lakehouses for Enhanced Customer Experiences

Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics

Date: Tuesday, April 23, 2024

Time: 9:00 a.m. PT / 12:00 p.m. ET

In today's fast-paced business landscape, the ability to anticipate customer needs, understand their journeys, and deliver personalized experiences is essential. Many organizations are looking to employ analytics, AI, and machine learning to better understand customer behavior.

To be effective, organizations need a solid data management platform to manage their real-time customer data as well as the diverse data types involved in customer interactions and experiences. Enterprises also need the tools and platforms to help business users gain a deeper understanding of—and provide more engaging experiences for—their customers.

Join TDWI’s VP of Research Fern Halper and experts from Databricks and Braze as they discuss the future of customer engagement. Topics include:

  • Customer analytics required for better customer experiences
  • How a data lakehouse can support the data needed for better customer data management
  • Generating insights using customer engagement data in your data lakehouse
  • Utilizing generative AI to analyze customer data
  • The value of a customer engagement platform

Guest Speaker

Red Hutchinson
Braze

Date: April 23, 2024

Time: 9:00 am PT

Fern Halper, Ph.D.


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