Analytics Catalogs Are Not Enough: Boost Engagement with Persona-Driven Journeys
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Thursday, October 19, 2023
Time: 9:00 a.m. PT / 12:00 p.m. ET
In many organizations, the biggest BI and analytics problem is not lack of tools, applications, reports, dashboards, spreadsheets, and other artifacts. Often there are too many, with each BI system or application a silo unto itself. What really prevents users from having the right information at the right time is difficulty discovering, accessing, and integrating content across numerous tools, applications, and sources. Organizations often build or buy BI catalogs to solve this problem, but this is only the first step in solving these challenges.
What’s needed is the ability to craft customized BI journeys. When faced with pressing business questions that need accurate and complete answers, users need help getting started. Busy executives, managers, analysts, and frontline users often embark on haphazard journeys, piecing together inconsistent information that may not be governed properly. Traditional systems frustrate users who need to engage with BI and analytics in ways that are familiar, simple, and designed around their workflows.
Join this TDWI webinar to learn how you can personalize BI and analytics experiences for different types of users. Experts will discuss how to base user journeys on integrated connectivity and an active catalog to make it easier and faster to discover trusted and governed information.
We will discuss how to use the concept of personas to customize diverse user journeys. The goal is to increase BI and analytics value and satisfaction without entangling users in data complexity. Topics will include:
- How to customize BI and analytics experiences for important personas in your organization
- Using a catalog to make discovery of appropriate assets and artifacts easier and faster
- Addressing data governance priorities to ensure trusted access and proper review before content is published and shared
- How to monitor experiences to understand resource utilization and make improvements
- Data literacy best practices for increasing the value of BI and analytics
Founder & CEO
Marius has over 20 years of experience in analytics and data warehousing, with roles at Oracle, Integral Results, and Linden Lab. He was co-founder and CEO of Integral Results, a leading BI consultancy that was acquired by Idea Integration. He also formed and led the analytics group at Linden Lab.