Create First-Party Data to Deliver Next-Gen Customer Experiences
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Tuesday, April 18, 2023
Time: 9:00 a.m. PT / 12:00 p.m. ET
Customers expect you and your company to know what they need and want, yet only 14% of companies have a 360-degree view of their customers, according to Gartner. Organizations today face challenges such as disparate customer data, hindering effective personalization and retargeting strategies. The result: Decreased brand loyalty and customer lifetime value.
First-party customer data is the foundation for unique predictive insights into customer preferences and behavior, which is the key to delivering next-gen customer experiences. With analytics and AI/ML based on all relevant data, you can drive next-best action recommendations and personalized messaging and advertising in real time.
In this webinar, industry experts will discuss how to solve customer data and analytics challenges with next-best action and retargeting strategies. Join us as we talk about customer demand for personalization, data management trends, and best practices for collecting and processing customer behavioral data and using a data lakehouse to eliminate disparate data problems.
Topics we will discuss include:
- The impact of first-party customer data generated in real time from multiple channels and reacting to customer behavior as it happens
- How to use a data lakehouse to manage customer behavioral profiles and facilitate real-time insights for personalized recommendations and retargeting
- How you can make customer experiences a competitive advantage by delivering the most relevant recommendations at the right time
Som is a solutions architect specializing in enterprise data management. He has worked with Fortune 500 organizations spanning three continents for two decades with one objective—helping customers to harness the power of data.
Chief Data Officer, North America
Mike Maloney, chief data officer - North America, has a long history of building innovative data assets and products in the areas of data architecture, governance, cloud, and data science. With more than 20 years of industry experience in Fortune 100 companies, Mike and his team work to give customers exactly what they need in the simplest, most elegant solution possible.
Prior to joining Snowplow, Mike held executive IT, analytics, and operational positions at several Fortune 500 companies. When not working, he spends his time with his family, coaching, serving on boards, and teaching writing at the University of New Hampshire.