Data-Driven Decisions: How B2B Data Can Help Transform Your Business
Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics
Date: Thursday, April 20, 2023
Time: 9:00 a.m. PT, 12:00 p.m. ET
B2B data is a treasure trove of information about businesses and their operations, including attributes such as financial data, location, supplier information, and more. But it's not just about the basics—this firmographic data empowers analytics teams to enrich existing data sets which leads to better insights and business decisions. In sales and marketing, it plays a role in lead generation as well as customer segmentation.
The catch? Many organizations struggle to use this information, obtained via third-party providers or newer data marketplaces (often in the cloud). The key is to be able to seamlessly integrate this data with existing data and systems.
Hear from our panelists, Andy Ruffles, Capital One’s director of sales operations and strategy, alongside Amit Rai, ZoomInfo’s senior vice president of data-as-a-service (DaaS), as they share valuable insights and strategies to maximize the power of B2B data across the enterprise. Learn how Capital One transformed their sales and marketing operations by centralizing and integrating over 150 B2B data attributes, enhancing customer profiles, increasing leads, and closing more business.
You will learn:
- How companies are leveraging third-party data for value across the company
- The importance of integration in data enrichment
- The Capital One journey
- Best practices for getting started with utilizing third-party firmographic data
Senior Vice President of Data-as-a-Service (DaaS)
Amit Rai is a visionary, entrepreneurial leader, leveraging successful start-up and turnaround experience with product management, engineering, and GTM expertise to scale companies for growth and profitability. He has been working at the forefront of artificial intelligence software technology and is known for pioneering ground-breaking products from concept to hundreds of millions of dollars. He is skilled at the evangelizing vision to internal and external stakeholders, M&A, and building and developing high-performance teams.
Director of Sales Operations & Strategy
Andy is a director leading sales enablement for the middle market sales teams within Capital One's commercial banking business. Andy's focus is on finding the right balance of data, routine, and technology to help the sales organization maximize efficiency and increase productivity. Andy has spent the past seven years supporting teams at Capital One, and before that, he had spent a number of years supporting commercial teams within GE Capital's middle market banking group.
Fern Halper, Ph.D.