Data-as-a-Service for Geospatial Data: A Keystone for Data-Driven Organizations
Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics
Date: Thursday, June 23, 2022
Time: 12:00 p.m. PT, 3:00 p.m. ET
As data has become the currency of a digital-first world, diverse data can play a role in substantially differentiating competitors that are looking for an edge. As every company is now a “data company,” integrating disparate data sources is essential. In TDWI research, for instance, geospatial data has moved into the early mainstream phase of adoption and is being applied in a variety of use cases.
Retailers, for example, use location data as they try to maximize revenue on a per-square-foot basis. Likewise, transportation companies use it as they try to minimize fuel consumption for last-mile deliveries—as consumer demand remains strong despite rising inflation. Insurance companies, too, are looking for an edge to mitigate risk and reduce churn. Here, location-based data provides insights not necessarily obvious in spreadsheets and dashboards.
The data-as-a-service (DaaS) model addresses the challenges related to finding or sourcing third-party data to make this data more actionable and discoverable. For location data this includes demographic, vehicular traffic, footfall, and audience segment data as well as a multitude of property attributes such as building footprints and parcel boundaries. A second benefit of DaaS is the ability to streamline procurement costs and leverage a transaction-based data licensing agreement, also known as a pay-as-you-go model. Lastly, users are concerned about the currency of data and want to eliminate the need for requesting the latest version and updates. All these issues represent barriers for companies that want to become more data-driven.
In this webinar, you will learn:
- How geospatial data can drive business value
- How to acquire data delivered in a format that is immediately actionable for analytics solutions
- How to reduce the time spent integrating and preparing data for use
- How to avoid the pitfalls of acquiring and using data from multiple vendors
Senior Director Geospatial Strategy
Joe is recognized as an influential geospatial technologist and has been a leading advocate of location intelligence for over 35 years. During his career, he has worked in private companies, start-ups, and government organizations on the applications of geographic information to commercial business challenges. Francica founded and chaired the Location Intelligence Conference in the U.S. and Brazil and has published over 500 technical articles, blogs, and podcasts on location technology. He holds degrees from Rutgers, Dartmouth, and Southern Methodist University.
Jean-Sebastien has more than twenty years of experience in information technologies, mainly within the business intelligence and geospatial domains. As VP of U.S. Region at Korem, Jean-Sebastien is responsible for pursuing initiatives aimed at extending Korem’s positioning to become a leading North American geospatial data and software reseller and integrator of geospatial systems. Thanks to his involvement with important clients from the telecom industry, insurance, banking, and retail, Jean-Sebastien has gained a solid experience in the deployment of major projects involving dashboard integration and geospatial analytics.
Sr. Enterprise Geospatial Expert
Scott has more than twenty-five years of experience in geospatial technologies. As a senior enterprise geospatial expert at Korem, Scott is responsible for helping clients solve geospatial and location intelligence challenges as well as supporting products and data from various partners. During his career, he has worked with a multitude of companies solving business challenges in a variety of industries including telecommunications.
Fern Halper, Ph.D.