Modernizing Governed Data Sharing to Leverage Cross-Organization Collaboration
TDWI Speaker: David Loshin, President of Knowledge Integrity
Date: Wednesday, April 13, 2022
Time: 9:00 a.m. PT, 12:00 p.m. ET
Marketing initiatives have always been data-driven, yet as data volumes grow and the velocity of data creation and exchange accelerate, organizations continue to face challenges in materializing the right data insights to actively drive promotions to customers at the right time. One root cause is that the traditional approaches to data extraction, ingestion, integration, and analysis that power personalization cannot scale when faced with presenting a coherent customer experience that crosses the omnichannel interfaces that individuals employ. At the same time, companies are increasingly responsible for enforcing regulatory restrictions associated with data privacy protection that also impede the ability to formulate an effective omnichannel strategy.
In this webinar, we will explore ways that cloud-based data environments can facilitate new ways of sharing data by reducing or eliminating data latency and breaking down data silos that exist within an organization. When a trusted method is found to share data through a data marketplace, marketing efforts can exploit collaboration across different companies while respecting data protections and complying with data privacy laws. Attendees will learn about:
- The intersection between marketing and the omnichannel customer experience
- Cross-channel personalization
- Cloud data architectures to speed data sharing and reduce latency
- The concept of a data clean room for governed data sharing
Head of North America Retail GTM
Leslie Lorenz is the Head of North America Retail Go to Market working to support data strategy and transformation across the retail industry. Leslie’s 20+ year data-focused career spans across retail, ecommerce, consulting and high tech companies. Prior to joining us at Snowflake, Leslie built and led the Data and Analytics organization at Lululemon and (most recently) Chord Commerce, where she was key in transforming the culture of data and the strategic objective of growing commerce and retail brands by offering them organizational data-based insights into brand and customer experience. Leslie achieved this by building a diverse and sustainable team, driving the delivery of a Snowflake offering for self-serve data and data warehouse, as well as providing reporting tooling for organizational consumption. Prior to lululemon, she worked as a strategy and data leader across many organizations (including Microsoft, Nordstrom, and Bill & Melinda Gates Foundation) and industries in the greater Seattle area.