Finding the Right Data Provider for Your Business
Webinar Speaker: Evan Levy, TDWI Faculty Member and Consultant
Date: Thursday, May 20, 2021
Time: 9:00 a.m. PT, 12:00 p.m. ET
Gut instincts don’t make the cut. In today’s world, if we’re going to make sound, confident decisions, we need data we can trust. It’s great that there is so much data available at our fingertips—but making it actionable is much harder than it appears. Whether you are a small or large enterprise, no matter the industry, one thing is certain: You can’t play the data game alone.
Join us for this informative webinar featuring guest speakers Steven Casey from Forrester and Elizabeth Barrette from Dun & Bradstreet. They’ll share how they view the sales and marketing B2B data landscape and define the important pillars leaders need to consider in a data provider. We’ll peer into the challenges facing revenue operation teams and data professionals alike. We’ll then share some real-world client stories of customers who successfully use data and insights to drive their businesses forward.
You will learn:
- Challenges facing sales, marketing, and data professionals in today’s business climate
- Key functions to consider when managing and maintaining customer master and reference data
- Real-world customer successes attributed to timely, up-to-date customer data
Steve Casey serves B2B marketing professionals. Thematically, his research focuses on the impact of consumer behavior and preferences on the B2B buying cycle and how B2B marketers need to adapt their strategies, tactics, and technologies to optimize engagement with this new "B2B consumer." Steve covers account-based marketing (ABM) strategies and solutions, data providers and data management solutions (including customer data platforms [CDPs]), programmatic advertising, as well as emerging and enabling technologies such as artificial intelligence (AI), chatbots and virtual assistants, and virtual reality (VR) and augmented reality (AR).
Dun & Bradstreet
A 30-year veteran of the data and technology space, Liz Barrette currently leads Dun & Bradstreet’s Data Advisory Services organization having previously served in the role of Distinguished Architect - Master Data where she provided guidance and support to hundreds of Dun & Bradstreet’s clients of all business types and sizes such as IBM, Microsoft, Dell, Google, Verizon and Amazon. Prior to this as a practitioner for eight years, Liz led or participated in several Global Master Data programs often as a customer of Dun & Bradstreet’s.
Liz’s unique experience and deep knowledge allow her to advise on innovative strategies for Master Data, enterprise data architecture, closed loop processes, hierarchies, data governance, and data stewardship. Her renowned expertise and pragmatic approach make her a highly sought-after resource for guiding companies in the areas of change management and digital transformation.
Currently, Liz and her team of Data Experts support every level of Application to Enterprise Data Management for all types of environments ensuring Dun & Bradstreet’s data and insights are the foundation that powers Data Management programs and fuels the most successful business decisions around the world.
Liz has a BA in Mathematical Economics and Computer Science with Honors from Wheaton College, MA.