Micro-segmentation: What It Is and Why It Is Important in a Post-COVID-19 World
Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics
Date: Wednesday, June 3, 2020
Time: 9:00 a.m. PT, 12:00 p.m. ET
COVID-19 has changed how we live and how we work. It has impacted all industries, but some of the hardest hit economically include food services, transportation, hospitality, and retail. At TDWI, we see that analytics professionals are being asked to answer new questions with new data because of COVID-19; these questions are often about customer behavior. Both today and as organizations emerge into a “new normal,” it will be more important than ever to understand customers. This will require a better understanding of current customer behavior and predicted behaviors.
Companies often create a handful of general customer segments based on shared characteristics. However, you need to be able to access greater detail to understand who, what, and when. In micro-segmentation, organizations can create hundreds or even thousands of specific groups to help them interact with customers in a more customized and personalized manner. Micro-segmentation often involves diverse data sources and deeper analytics such as machine learning.
Join TDWI and representatives from Talend and Wavicle Data Solutions to learn more about micro-segmentation and the data and analytics requirements needed to support it.
You will learn about:
- Advanced analytics trends supporting customer behavior analysis
- What micro-segmentation is and why it is important
- A case study about how micro-segmentation helped one food services company during the current COVID-19 crisis
- Architectural requirements to support micro-segmentation