By using website you agree to our use of cookies as described in our cookie policy. Learn More


Six Success Factors for Getting Started with Machine Learning Across Your Enterprise

Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics

Date: Tuesday, April 14, 2020

Time: 9:00 a.m. PT, 12:00 p.m. ET

Machine learning (ML) is fast becoming part of the fabric of many organizations as they look to embark on AI-based transformation. Organizations are embracing machine learning to gain better insights, make better decisions, and improve competitive advantage. In a recent TDWI survey, for instance, over 80 percent of respondents stated that building predictive models using tools such as machine learning was a top AI use case. Annual TDWI surveys reveal that demand for machine learning continues to increase.

There is a wide range of ML use cases that can help organizations grow. However, the technology is still primarily in the early mainstream adoption stage. At TDWI, we also see that many organizations get stuck when they start to make use of the technology, which can prevent it from being used in other parts of (or even across) the organization. Success with machine learning is part organization-based and part technology-based.

Join this TDWI webinar to learn more about key best practices for getting started with AI/ML and making it work across your enterprise.

You will learn about:

  • Leadership and organizational strategies to help machine learning succeed
  • The importance of interpretability and explainability to build trust in machine learning
  • How automation can help
  • How to market your wins

Guest Speaker

Ingrid BurtonIngrid Burton is CMO at, the open source leader in AI. She has several decades of experience leading global marketing teams to build brands, create demand, and engage and grow communities. She also serves as an independent director on the Aerohive board. Prior to she was CMO at Hortonworks, where she drove a brand and marketing transformation, and created ecosystem programs that positioned the company for growth. At SAP she co-created the Cloud strategy, led SAP HANA and Analytics marketing, and drove developer outreach.

She also served as CMO at Silver Spring Networks and Plantronics after spending almost 20 years at Sun Microsystems, where she was head of Sun marketing, led Java marketing to build out a thriving Java developer community, championed and led open source initiatives, and drove various product and strategic initiatives. A developer early in her career, Ingrid holds a BA in Math with a concentration in Computer Science from San Jose State University.

Fern Halper, Ph.D.

Your e-mail address is used to communicate with you about your registration, related products and services, and offers from select vendors. Refer to our Privacy Policy for additional information.

TDWI Membership

Get immediate access to training discounts, video library, research, and more.

Find the right level of Membership for you.