Use Big Data Analytics and Geoenrichment to Drive Better Business Outcomes
David Stodder, Senior Director of Research for BI, TDWI
Rose Winterton, Product Director Location Intelligence, Pitney Bowes
Greg Bonnette, VP of Strategy & Innovation, Ironside
Date: Tuesday, August 15, 2017
Time: 9:00 a.m. PT, 12:00 p.m. ET
The volume of data and the speed at which data is produced continually increase on an exponential scale. Consumer transaction data, client records, and data in motion—from mobile devices, IoT sensors, and other sources—usually contain associated geographic coordinates that require geospatial processing to extract value.
Given the volume and variety of this data, organizations need a location strategy that includes big data technology that can join disparate data sets (geoenrichment) and perform location analytics to reveal actionable business and operational insights.
Join this webinar to learn how you can gain value from location analytics. Find out what your organization needs to know in order to tap the potential of geospatial data for a variety of business use cases.
- Learn how organizations are evolving their location strategy to include big data technology and new data sources
- Hear about use cases where companies use big data analytics to answer questions that were once very difficult or impossible to answer
- See a live demonstration of big data technology
- Find out best practices for getting started with geoenrichment