Adoption of predictive analytics has been increasing thanks to a better understanding of the value of the technology, vendors making the technology easier to use, and the availability of computing power. The uses for predictive analytics are extensive and growing. Companies want to understand customer behavior, they want to better predict failures in their equipment, and they want to deploy analytics in order to take action.
As more companies adopt predictive analytics, some businesses are also beginning to use the cloud for analytics. Although some organizations still have reservations about the cloud, TDWI is seeing an increase in cloud adoption. The cloud provides scalability and elasticity, which can be useful for iterative analytics such as predictive analytics.
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