In many ways small and midsize businesses (SMBs) have greater opportunity when using BI. Yes, budgets and resources may be limited, but most SMBs are not as constricted by robust IT infrastructures that control BI access and use like their enterprise counterparts. Consequently, many SMBs are empowered through their BI applications to take advantage of interactive technologies without the limitations of large-scale enterprisewide IT infrastructures. Part of this includes the way in which BI is being deployed to reach a wider audience and to make it more consumable to more people both internally and externally.
Aside from more flexibility in design and software selection, SMBs are applying BI in the following five ways to take advantage of information assets and add BI to their daily use:
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