Reports and dashboards that utilize historical data to gain insight are just the beginning of a company’s analytics journey. Advances in technology including predictive capabilities can help organizations gain competitive advantage by helping them discover trends, patterns, and relationships in data and guide their next course of action. In the past, predictive analytics has been the realm of statisticians and other quantitative individuals and was often separated from BI activities. That is changing as predictive analytics is bundled more often with BI technologies as part of a complete offering for the business analyst. Some vendors are calling this “predictive intelligence” or “forward-looking BI.”
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