RESEARCH & RESOURCES

Social Media Analytics: Getting Beyond Tracking the Buzz

TDWI Speaker: Fern Halper, TDWI Research Director

Date: Wednesday, July 16, 2014

Time: 9:00 a.m. PT, 12:00 p.m. ET

Webinar Abstract

There are more than 100 vendors offering social media analytics tools, but the reality is that many of them simply track “buzz”—meaning the volume of tweets, blogs, news items, and other places a brand name or topic might appear in social media during a certain time period. This is especially true for low-cost and free tools. Although utilizing some of these tools to get started in social media analysis may make sense, buzz alone doesn’t provide much insight for a company. Plus, you may encounter a number of analytic pitfalls if you go the freeware route.

How can you get beyond the buzz to extract meaningful social media data that translates into actionable insight? This Webinar will help you understand how to get there, and the best practices that can guide you along the way.

You will learn:

  • Why it might be time to take your social media analysis to the next step 
  • The requirements for social media analytics software
  • Best practices for getting started with social media software

Fern Halper, Ph.D.

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