Big Data Analytics for Better Customer Intelligence: Steps to Success
TDWI Speaker: David Stodder, TDWI Research Director
Date: Tuesday, July 29, 2014
Time: 9:00 a.m. PT, 12:00 p.m. ET
Webinar Abstract
Becoming customer centric is a critical success factor for most organizations. The marketplace rewards those that have the smartest and most responsive customer marketing, sales, service, and engagement. Superior use of data is essential to achieving goals in all of these areas. Leading organizations are separating themselves from the pack by deploying big data analytics, data visualization, analytics platforms, and business intelligence to gain the most insight from customer data generated across all channels, including social media.
What are the highest priorities in developing a big data analytics technology strategy to increase customer intelligence? What steps should business and IT professionals take to derive the most value from customer analytics and make insights actionable? This Webinar will focus on helping organizations answer these questions and move forward with their data-driven customer intelligence and engagement.
The Webinar will feature a thought leadership presentation by TDWI as well as an informative panel discussion with four leading technology solution providers who are experienced in big data analytics for customer intelligence: Datawatch, SAS, Teradata, and Treasure Data.
You will learn:
- How organizations can effectively apply predictive analytics, social media analytics, and more to sharpen marketing and personalization strategies
- Tips for applying big data analytics insights for real-time customer engagement
- Data strategies for achieving complete and comprehensive customer intelligence
- How organizations are addressing customer privacy concerns about the implementation of big data analytics