Text, Text Everywhere: Considerations for Gaining Insight From Text
TDWI Speaker: Fern Halper, TDWI Research Director
Date: Tuesday, October 1, 2013
Time: 9:00am PT, 12:00pm ET
Text analytics is rapidly gaining market momentum among organizations that want to gain insight into their unstructured text and use it for competitive advantage. Factors fueling market growth include a better understanding of the technology’s value, maturing of the technology, and the computing power to help analyze large amounts of data. Organizations are using the technology to address a variety of business problems. In a 2012 TDWI survey of emerging technologies, approximately 50% of respondents stated that they would be using this technology in three years. As part of this ramp-up, users are evaluating text analytics solutions for a variety of use cases.
Many companies are still looking at how to get started with text analytics, and they want to understand the business as well as technology issues related to analyzing text data. Join Fern Halper, TDWI Research director for advanced analytics, as she moderates a thought-provoking panel discussion about her recently published TDWI Checklist Report on text analytics with representatives from SAS, Angoss, and Lexalytics. Attendees will also receive a copy of the report.
You will learn:
- Popular use cases for text analytics
- About building the business case for text analytics in your organization
- How to deal with text as data
- How to evaluate the skills needed for text analytics
- Technical considerations for text analytics solutions
- Best practices for analyzing text
Fern Halper, Ph.D.