No individual is a “segment.” Big data and advanced analytics allow companies to treat customers as individuals and not as broad demographic slices. Smarter marketing starts conversations and delivers useful services—to one individual at a time.
Although consumers are generating more data and insights for market research than ever before, they are doing it on their own terms. Consumers create a wealth of information on Facebook and Twitter, and as members of loyalty programs and fan pages, but are less interested in joining companies’ traditional consumer research panels. Firms need to adapt to this emerging dynamic and “listen” to their consumers in all the various ways they are communicating—relying less on “asking” for their time and opinions directly.
This TDWI Webinar focuses on how organizations can develop a strategy for successfully tapping the riches of big data through BI and advanced analytics technologies and practices for their marketing efforts.
You will learn:
Hewlett Packard Enterprise
Individual, Student, & Team memberships available.