Viewpoint: Agentic AI and the Unified Go-to-Market Data Platform
March 16, 2026
Interest in generative AI remains high across industries, but enterprise value is uneven. The difference is often tied to access to unified, trusted data.
Enterprises report that they still struggle with siloed systems, lack of a unified data platform, inconsistent metadata, and data quality challenges. As systems begin to reason, invoke tools, and execute workflows across CRM and other enterprise platforms, unified data becomes critical.
To understand how this plays out in go-to-market environments, TDWI spoke with Derek Osgood, who leads ZoomInfo’s agentic orchestration platform. He discussed the importance of unified CRM data and orchestration that reduces redundancy.
Download this special Viewpoint today to learn how you can position your enterprise to use agentic AI to move beyond isolated productivity gains toward coordinated, measurable business impact.