TDWI Perspectives | Advancing Marketing with Data, Analytics, and AI
May 16, 2025
Organizations want to become more customer-centric, competitive, and digitally advanced, so marketing and marketing analytics have continued to increase in importance.
Modern marketing depends on delivering personalized, targeted experiences across multiple channels—and that requires a strong foundation of trusted, high-quality data. This foundation supports a range of analytics and AI-driven marketing initiatives, including campaign performance tracking, customer segmentation, churn prediction, next-best offer, and recommendation engines.
In a recent roundtable, hosted by TDWI, ZoomInfo, and Google Cloud, we brought together marketing and IT leaders to explore the evolving landscape of marketing, data usage, and AI. Participants discussed how their organizations are using first and third-party data, overcoming challenges, and exploring generative AI to enhance marketing performance.
Download this new resource today to read the highlights of this discussion!