October 18, 2023
Analytics is a core decision support tool in modern organizations. It can provide tangible benefits such as deeper insights, increased productivity, improved customer service, improved operational efficiencies that drive cost savings, and top-line growth that delivers larger profits. For innovative companies, analytics can drive new products and services. It can also provide an important competitive advantage.
An organization that is more mature in its use of analytics is better able to reap the business benefits of this set of tools, platforms, and approaches.