Operational business intelligence (BI) represents a turning point in the evolution of BI. Traditionally, BI has been the province of technically savvy business analysts who spend many hours with sophisticated tools analyzing trends and patterns in large volumes of historical data to improve the effectiveness of strategic and tactical decisions. But operational BI changes this equation: it moves BI out of the back room and embeds it into the fabric of the business, intertwining it with operational processes and applications that drive thousands of daily decisions. This report describes the promise of operational BI and provides suggestions about how to surmount the challenges involved in converging operational and analytical processes.
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