To keep up with consumer needs and increase operating margins, Unilever wanted to consolidate its 1,600 brands to 400. By consolidating its brands, Unilever plans to focus on stronger product innovations, strengthening marketing efforts, building a world-class supply chain, and simplifying business processes.
This article originally appeared in the issue of .
This article originally appeared in the issue of .
For a company the size of Grupo Cortefiel, and in the retail industry, business intelligence is a required tool to drive the business. However, it was difficult for Grupo Cortefiel to apply a standard model to their business.
This article originally appeared in the issue of .
This article originally appeared in the issue of .
This article originally appeared in the issue of .
One-to-one customer relationships are the hallmark of Dell’s success, coupled with its ability to keep costs low by effectively wielding information technology to manage one of the most effi cient supply chains in the world, fueling incredible growth.
This article originally appeared in the issue of .