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August 4th, 2016, TDWI South Florida Q3 Chapter Meeting featuring Stephen Brobst, Chief Technology Officer for Teradata Corporation.

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Dear South Florida BI/DW and Analytics Professionals,
We cordially invite you to attend our upcoming TDWI South Florida Chapter meeting on Thursday, August 4th, 2016. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Our speaker, Stephen Brobst, Chief Technology officer for Teradata Corporation, is a world renowned speaker. Please see our detailed meeting agenda below.


Thursday, August 4th, 2016
8:30 AM – 12: PM



Nova Southeastern University
Carl DeSantis Building
3301 College Ave
Room 1053/1054
Fort Lauderdale, FL 33314


Extracting Maximum Value from the Social Media Revolution
Four Trends in Business Intelligence that Cannot Be Ignored

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8:30 – 9:00

Free Continental Breakfast and Registration

9:00 – 9:10

TDWI South Florida Chapter Board Welcome

9:10 – 9:30

Meet our Sponsors

9:30 – 10:30

Presentation: Extracting Maximum Value from the Social Media Revolution.  Stephen Brobst, CTO – Teradata Corp.


The Web is no longer just for geeks and kids. The blogosphere has reached proportions where it is now an accurate barometer of consumer opinion. Ignoring Web content from an analytic perspective is not an option. This session will provide case studies, tips, and techniques to show how an enterprise can exploit social media using advanced analytics for brand monitoring and consumer targeting. We will discuss a framework for combining multiple sources of social media (facebook, twitter, blogs, etc.) to provide a coherent view of consumer opinion. We will also describe how to construct a "Maven Trap" to target key influencers with leveraged marketing using social network analysis.

10:30 – 10:45

Break and Networking

10:45 – 11:45

Presentation: Four Trends in Business Intelligence that Cannot Be Ignored. Stephen Brobst, CTO – Teradata Corp.


As the business intelligence marketplace consolidates and matures, a number of interesting trends will shape the next generation of the industry. The first trend is the impending deluge of data from massively distributed sensor networks for gathering and delivering new sources of data for analysis. The second trend is the emergence of pervasive BI, whereby organizations are proliferating business intelligence capabilities up and down the hierarchy of knowledge workers, with special emphasis on BI for operational decision making. The third trend is the shift of processing from external data marts to an integrated data warehouse approach - with radical shifts in how we architect solutions for OLAP, data mining, and data integration. The fourth trend is the integration of non-traditional data types into the data warehouse alongside traditional record-based content. These trends will be discussed with their implications upon the industry and how we architect data warehouse solutions.

11:45 – 12:00

Raffle and Closing Updates

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Space is limited so sign up early!

To become a member at a 10% discount, please click here and use priority code sflacpt1. For more information about TDWI Membership, contact [email protected].
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

Bios of Presenter

Stephen Brobst is the Chief Technology Officer for Teradata Corporation.  Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management.  Stephen is a TDWI Fellow and has been on the faculty of TDWI since 1996.  During Barack Obama's first term he was also appointed to the Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD).  He was recently ranked by ExecRank as the #4 CTO in the United States (behind the CTOs from, Tesla Motors, and Intel) out of a pool of 10,000+ CTOs.

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