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June 4, 2019 – Experience the Transformational Power of Data

Connect. Share. Learn.

Helping people experience the transformational power of nature is at the core of REI’s mission statement.  Using data to transform its customers’ experiences is at the core of this iconic northwest company’s business operations.
Our next meeting will be a real treat.  Please join us at REI’s impressive Flagship Seattle store to hear the story of how REI continuously strives to stay at the pinnacle of outdoor experiences.  REI leaders will present an expansive view of the challenges they face to deliver on their mission statement, and how data fuels the innovative solutions that have earned them over 18 million lifetime members. 
Attendance, food, and beverages are complimentary.

REI has a parking garage (entrance on Yale Ave).  There is no charge for parking if departing after 7.30pm.
Please see our detailed meeting agenda below.


Tuesday, June 4, 2019, 6:00 – 8:30pm


222 Yale Ave N
Seattle, WA 98109
 *see parking details above


Experience the Transformational Power of Data


6:00 pm

Registration, Appetizers & Peer Networking

6:30 pm

Welcome and Chapter Business

6:45 pm

Speaker Presentations (see bios below)
Rebecca Straka will open with REI’s strategic priorities and use of analytics/data-generated insights to inform strategic decision making

Sathya Venkatapathy will put meat on the bones of Rebecca’s direction, describing the role data/analytics/insights plays in keeping REI at the top of its industry

Jake Pratt talks about challenges of data science in the retail environment and techniques to overcome them

Tim Latona covers the importance of data visualization to enable decision makers’ interpretation of data-driven insights

8:00 pm

Additional questions

8:30 pm

Door Prizes at session end


Click here to register for the next upcoming event

Paid TDWI membership is not required to attend.

Space is limited so sign up early!

Speaker Biographies
Rebecca Straka, VP Enterprise Technologies & Shared Services, REI
Rebecca leads REI’s technology organization with responsibility for many mission-critical systems: Cloud & Compute Platform, Enterprise Business Applications, Workplace Services, and many more.  Prior to REI, Rebecca held leadership positions at Zones and Weyerhauser.

Sathya Venkatapathy, Director of Business Intelligence & Analytics, REI
Sathya leads a team that builds and supports an Integrated Data Warehouse, Customer Platforms including CIAM/Membership Applications, Marketing Technology and Personalization.  Prior to REI, Sathya was a BI & Applications leader at Beam Global Spirits & Wine and product/project management roles with Aon and United Airlines.

Jake Pratt, Data Scientist, REI
Jake has held a number of data-intensive positions over nearly a decade at REI, including analyst roles in Finance, Planning, and Business Intelligence before his current position.  Prior to REI, Jake was an analyst at Amazon and Amgen.  Appropriate to his tenure at REI, Jake is an avid

Tim Latona, Lead Software Engineer, REI
Over nearly 5 years at REI, Tim has built products and systems that delivered information and insights to REI leadership in critical functions such as sales, retail planning, and industry intelligence.  Prior to REI, Tim held a number of analyst positions at Whole Foods.

To become a member at a 10% discount, please click here and use priority code SEACPT1. For more information about TDWI Membership, contact [email protected].
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

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