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12/04/2014: Active Data Warehousing and Hadoop and the Relational Data Warehouse by Stephen Brobst

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Dear TDWI San Diego BI/DW and Analytics Professionals,
We cordially invite you to attend our upcoming TDWI San Diego Chapter meeting on December 4, 2014. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Our speakers will be DW/BI end-users reporting on their success and lessons learned implementing various BI tools or projects. Please see our detailed meeting agenda below.


Thursday, December 04, 2014
1:00pm – 5:30pm
Happy Hour/Year end Party from 5:45 – 7:30pm


San Diego Marriott Del Mar
11966 El Camino Real
San Diego, CA 92130 
Main Floor


“Active Data Warehousing and Hadoop” and “The Relational Data Warehouse”  by Stephen Brobst

Click here to register for the next upcoming event


1:00 pm

Registration and Networking

2:00 pm

Greeting and Sponsor Introductions

2:15 pm

Stephen Brobst:  Active Data Warehousing for Customer Analytics


Data warehousing has long been used to analyze and predict customer behaviors. In this presentation, we will look at best practices in taking the next step toward integrating business intelligence directly into processes related to customer experience management. This involves the deployment of active data warehousing technologies as well as business process change. A high level methodology for orchestrating these changes will be provided along with practical steps for realization of these capabilities. Trends across a variety of industries along with examples of innovative case studies will be described.

  • Learn how to deploy operational BI for customer experience management.
  • Learn how to evolve from traditional customer relationship management to advanced customer experience management.
  • Learn best practices from deployments across multiple industries.

3:45 pm

Networking Break

4:15 pm

Stephen Brobst:  Hadoop and the Relational Data Warehouse


We will apply real-world Silicon Valley customer cases on big data applications to show you when to use Hadoop and when to use an MPP relational data warehouse.  At a conceptual level, it is easy to think they are interchangeable, but the differences overwhelm the similarities. For this workshop, we will examine how big data technologies are being used today in practical deployments.   Beyond the hype and into the reality.

  • Learn how to determine when to use Hadoop and when to use an MPP relational database.
  • Learn from real world customer cases on big data applications from Silicon Valley.
  • Learn what to expect from Hadoop in the future, and what not to expect.

5:30 pm

Sponsor Giveaways

5:45 – 7:30 pm

Happy Hour / Year end Party!!

Click here to register for the next upcoming event


Space is limited so sign up early!

To become a member at a 10% discount, please click here and use priority code        SDCPT1. For more information about TDWI Membership, contact [email protected].
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

Bios of Presenters

Stephen Brobst

Stephen Brobst is the Chief Technology Officer (CTO) for Teradata Corporation. His expertise is in the identification and development of opportunities for the strategic use of technology in competitive business environments. Over the past thirty years Stephen has been involved in numerous engagements in which he has been called upon to apply his combined expertise in business strategy and high-end parallel systems to develop frameworks for data warehousing and data mining to leverage information for strategic advantage. Clients with whom he has worked include leaders such as eBay, Staples, Fidelity Investments, General Motors Corporation, Kroger Company, Wells Fargo Bank, Wal*Mart, AT&T Communications, Aetna Health Plans, Metropolitan Life Insurance, VISA International, Vodafone, Blue Cross Blue Shield, Nationwide Insurance, American Airlines, Mayo Clinic, Walgreen Corporation, and many more. Stephen has particular expertise in the deployment of solutions for maximizing the value of customer relationships through use of advanced CRM techniques with multi-channel deployment.
Prior to joining Teradata, Stephen successfully launched four start-up companies related to high-end database products and services in the data warehousing and e-business marketplaces: (1) Tanning Technology Corporation (IPO on NASDAQ), (2) NexTek Solutions (acquired by IBM), (3) eHealthDirect (acquired by HealthEdge), and (4) Strategic Technologies & Systems (acquired by NCR).  Previously, Stephen taught graduate courses at Boston University and the Massachusetts Institute of Technology in both the MBA program at the Sloan School of Management and in the Computer Science departments of both universities. He received instructor of the year award for two of his last five years in the MET Computer Science department at Boston University and continues to guest lecture at the Massachusetts Institute of Technology, Stanford University, and the Kellogg Graduate School of Management. Stephen performed Masters and PhD research at the Massachusetts Institute of Technology where his dissertation work focused on load-balancing and resource allocation for parallel computing architectures. He also holds an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management. Stephen completed his undergraduate work in Electrical Engineering and Computer Science in just three years at U.C. Berkeley, and was awarded with the highest honor given to a graduating senior in the College of Engineering (Bechtel Engineering Award).

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