RESEARCH & RESOURCES

October 12th, 2016 Mind-Blowing Insights from the World of Innovation

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ATTENTION ALL BI/DW AND ANALYTICS PROFESSIONALS
Dear Tennessee BI/DW and Analytics Professionals,
We cordially invite you to attend our upcoming TDWI Tennessee Chapter meeting on Wednesday, October 12th 2016. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Our speakers will be DW/BI end-users reporting on their success and lessons learned implementing various BI tools or projects. Please see our detailed meeting agenda below.

When:

Wednesday, October 12th 2016 1:00pm to 4:00 pm

Where:

 

University of Memphis
FedEx Institute of Technology
365 Innovation Drive, Memphis, TN  38152
 

Topic:

Mind-Blowing Insights from the World of Innovation 

DON'T MISS THIS EVENT! Please RSVP below
Click here to register for the next upcoming event

Agenda:

1:00 – 1:45 pm

Networking and Registration

1:45 – 2:00 pm

Introductions and Chapter Business

2:00 – 3:30 pm

Presentation: Mind-Blowing Insights from the World of Innovation by Michael Graber

 

ABSTRACT: More and more leading digital teams are generating insights for breakthrough new experiences by working directly with consumers or customers in the wild of people’s homes and businesses. Learn the power of primary research, the part of a project that comes before usability or strategy. Hear how deep ethnographic work is changing the way such work is conducted and how consumers are co-creating claims, value propositions, categories and new products. Learn how to use these front end methods for your company, brand, or clients. 

3:30 - 4:00 pm

Q&A and Wrap-up

DON'T MISS THIS EVENT! Please RSVP below
Click here to register for the next upcoming event

 

Space is limited so sign up early!

For more information about TDWI Membership, contact chapters@tdwi.org.
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

Bios of Presenters

Michael Graber
Michael Graber is the founder and managing partner of the Southern Growth Studio, an innovation + strategy boutique in Memphis. Michael frequently publishes, speaks, and presents workshops on Innovation, Corporate Culture, Creativity, Business Model Strategy, and Leadership. When not he’s not working, you can find Michael playing music around his native Memphis, TN. Going Electric: Tales of Innovation from where Rock’n’Roll was born is his forthcoming book. 

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