RESEARCH & RESOURCES

Friday, January 15, 2016: Transforming and Elevating Knowledge Generating Functions to Deliver Sustainable Business Impact

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ATTENTION ALL BI/DW AND ANALYTICS PROFESSIONALS
Dear Dallas BI/DW and Analytics Professionals,
We cordially invite you to attend our upcoming TDWI Dallas Chapter meeting on Friday, January 15, 2016. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Our speakers will be DW/BI end-users reporting on their success and lessons learned implementing various BI tools or projects. Please join us for a fantastic program at no charge that includes networking, a light breakfast and an opportunity to win exciting raffle gifts.

When:

Friday, January 15, 2016 8:00 AM – 11:30 AM

Where:

 

Topic:

BravoTech
4835 Lyndon B Johnson Frwy, Suite 1000
Dallas, TX 75244
“Transforming and Elevating Knowledge Generating Functions to Deliver Sustainable Business Impact” by Pamela Forbus, Senior Vice President, PepsiCo Global Insights & Analytics

DON'T MISS THIS EVENT! Please RSVP below
Click here to register for the next upcoming event

Agenda:

8:00 AM

Registration, Continental Breakfast & Peer Networking

8:30 AM - 8:45 AM

Meeting Introductions

 8:45 AM - 9:45 AM

Presentation: “Transforming and Elevating Knowledge Generating Functions to Deliver Sustainable Business Impact” by Pamela Forbus, Senior Vice President, PepsiCo Global Insights & Analytics

 

Abstract
Expectations have never been higher for insights and analytics functions to help companies drive sustainable growth.
To deliver, these knowledge generating functions must evolve their practices and their everyday mission. Pam Forbus will share current practices and plans at PepsiCo to leverage predictive analytics and behavioral sciences in order to elevate the insights function. She will offer thoughts about the future potential of the discipline and the challenges we all will face to fully realize our potential.

9:45 AM - 10:00 AM

Break

 10:00 AM - 10:50 AM

Presentation: “Big Data Analytics Use Cases that move the profit needle forward for both IT and the LOB” by Keith Tarter, Vice President, Impetus Technologies

 

Abstract
Go beyond today’s Big Data use cases; Fraud Prevention and Customer 360 to Industry specific use cases: Enhanced Customer Omni Channel Experience, Next Best Offer 2.0, (the market of ONE instead of a segmented profile),  Real-Time IoT Predictive Asset Protection and Single Version of the Retail Customer Truth

DON'T MISS THIS EVENT! Please RSVP below
Click here to register for the next upcoming event

 

Space is limited so sign up early!

To become a member at a 10% discount, please click here and use priority code DALCPT1. For more information about TDWI Membership, contact chapters@tdwi.org.
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

Bios of Presenters

Pamela Forbus, Senior Vice President, PepsiCo Global Insights & Analytics
As leader of the PepsiCo Global Insights & Analytics function, Pam leads a 400+ global team who help senior leaders make better decisions by leveraging predictive analytic platforms and deep consumer and shopper insights in five key areas:

1)  Assessing market demand today and predicting future demand for optimal growth strategies.
2) Leveraging predictive analytics for ideal resource allocation.
3) Creating new demand by identifying innovation opportunities and new product optimization efforts.
4) Stimulating demand by optimizing marketing and engagement programs to drive consumer choice.
5) Capturing demand by improving in-store and on-line shopper conversion efforts.

Keith Tarter, Vice President of Impetus Technologies
Big Data Transformation Executive
Native Dallas Texan

Helping customers, since the mid ’80’s, improve their business processes with technology measured in improved margins, customer satisfaction and steady growth.
Today, helping customers apply Big Data & Analytics to current business processes that move the profit needle forward measured in ARPU, Net Promoter Score, CHURN, First Call Resolution, Asset Protection and Fraud Mitigation.

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