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Chicago TDWI Chapter Meeting. November 13, 2015

Chicago TDWI Chapter meeting. Friday November 13, 2015, 8:30 a.m.-12:00 p.m. This meeting is focusing on A Data Quality Process, KnowledgeHound – Data Insights.

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ATTENTION ALL BI/DW AND MARKETING PROFESSIONALS IN THE Chicago area. Dear Chicago BI/DW and Marketing Business Professionals,
We cordially invite you to attend our upcoming TDWI Chicago Chapter meeting on November 13, 2015 from 8:30am-12:00pm.


Friday, November 13, 2015


IBM Chicago Center
71 South Wacker Dr.
6th Floor
Chicago, IL 60606

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8:30-8:45 a.m.

Arrivals and Networking
Opening remarks by Dave L. Majcher , TDWI, Chapter President

8:45-9:00 a.m.

TDWI Sponsors

9:00– 9:45 a.m.

Presentation: “A Data Quality Program”
Katharine Eisenstodt, Northern Trust

9:45 - 10:00 a.m.

Question and Answer Session

10:00 - 10:45 a.m.

Presentation: “Curing Corporate Amnesia – A History Lesson
Kristi Zuhlke, CEO & Co-Founder of KnowledgeHound

10:45 - 11:00 a.m.

Question and Answer Session

11:00 - 11:40 a.m.

TDWI Events and Knowledge information

11:40 – 11:50am

Question and Answer Session

11:50 a.m. – 12:00

Closing Comments & Wrap-Up

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Space is limited so sign up early! To become a member at a 10% discount, please click here and use priority code chicpt1. For more information about TDWI Membership, contact [email protected].
To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.

Bio and abstract of Presenters

Katharine Eisenstodt, Northern Trust
Abstract:  Discuss the process of establishing a data quality program and how to mature that process as time progresses.
Katharine works in data management at Northern Trust.  Her focus at the bank has been data quality for large transformational projects, to help drive an improved end user experience.  Prior to Northern Trust, Katharine worked as a consultant, for IBM, in the financial services sector. 

Kristi Zuhlke is the CEO & Co-Founder of KnowledgeHound. 
Abstract: Today companies invest millions of dollars in market research, fielding studies about their consumers, products, the market, and many other topics.  They invest in the research yet have no way of curating the knowledge, resulting in wasted money, time and knowledge.  In this session, we will talk about the waste that is happening with market research data, why this is happening, and a new-to-the-world technology that is on a mission to cure Corporate Amnesia.  Be prepared to be entertained with some storytelling, video clips and a live demo. For six years, she worked at Procter & Gamble on billion dollar brands such as Always and Gillette.  In 2011, she decided to take a leap of faith and start her own technology company.  Now 4 years later, with one successful exit under her belt, she is working on her second business.  She has raised $1.2 million in seed funding for KnowledgeHound and has grown the business from 2 people to 9 in the past 8 months with clients such as Pepsi, P&G, and Clorox.

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